October 21

Why Mobile Marketing Is So Important?


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Online advertising is considered to be one of the most popular methods of marketing. But the sheer number of mobile users dwarfs the potential of an online advertising campaign. As smartphone users are more in number, the effectiveness and the eventual success of a mobile advertising campaign would be far stronger than what you could expect from an online marketing campaign which still is a very popular method of marketing today. It is still a great way of getting guaranteed website traffic


is the most important part of a business. Marketing definitely has a huge impact on the overall performance of a particular product in the market. The right marketing strategy can do wonders to the success of any product or service on offer. Marketers have various ways or methods of marketing today that they can deploy. The rise of smartphones has given way to another marketing method — mobile marketing.

The smartphone has become the preferred medium of communication for the masses across the world. Developed nations already have a huge Smartphone density. The developing nations are seeing enormous growth with hordes of people being added to the humongous pool of smartphone users every day. This explosive growth in smartphone usage makes mobile marketing increasingly relevant.

According to Smaato Mobile Advertising Trends 2019 that were compiled by Smaato, Inc. which is a mobile ad company, the spending on mobile ads is estimated to be between $21.4 billion to $30 billion.

Mobile marketing

Mobile marketing can be familiarized with by understanding its definition. In a broader sense, mobile marketing is a marketing technique that uses mobile phones as a medium for reaching out to potential customers. Mobile marketing could be best described as any form of advertising to potential customers that are not limited by their location.

Smartphones come with a whole range of features. These features can be used for mobile marketing sometimes. Phone features such as SMS, MMS, Bluetooth, Browsers have been effectively used for mobile marketing. It must be understood that mobile marketing is comparatively a new form of marketing. Just like any other marketing method, mobile marketing also has its share of challenges.

Mobile marketing calls for new and innovative methods of marketing that can reach the masses. It has great potential but at the same time, old techniques may not work. If you get the mobile marketing wrong, it may backfire and turn into such a situation that may not be managed easily.

Mobile marketing is an emerging marketing space that is bringing greater opportunities to marketers. It has been observed that in the last few years mobile phones have made their way into the hands of millions of people around the world. There was a time when mobile phones were just an item of luxury possessed by only a few wealthy beings. But the inclusion of cheaper technology and manufacturing techniques has made mobile phones available to the masses. The developed markets already have a huge mobile density. Their emerging counterparts are seeing tremendous growth as well. All these factors are making Mobile marketing an important part of the marketing strategies of organizations around the world that are looking for ways to reach into customers’ minds, no matter what. Mobile marketing is about removing the location barrier between the buyer and the seller. The manufacturer can get to the customers wherever they are, irrespective of their location.


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